"No one who achieves success does so without the help of others. The wise and confident acknowledge this help with gratitude."
-- Alfred North Whitehead
Most businesses have a lot of "stakeholders" who play a role in the success of the business. Some might say these people are the lifeblood of the business. If that is the case, why are they not recognized as such?
According to a study by NewVoiceMedia (now part of Vonage), feeling unappreciated is the #1 reason customers switch away from products and services. Conventional wisdom also holds that new customer acquisition costs 5 times as much as customer retention! Doesn't it make sense, then, to carve out a little marketing budget for customer appreciation to increase customer retention?
The same case can be made for showing gratitude to the other stakeholders in your success. Some of these are internal to your business and some are external "supporting roles." For example, according to an article on Forbes.com, 66% Of employees would quit if they feel unappreciated (and this jumps to 76% of the millennial demographic).
All this is to make the case that showing gratitude and appreciation in a meaningful way is an important investment in your business, and Awesome 3D Cards are a high-ROI way to do that.
Who You Should Send To
Anyone who plays a role in your success, especially those who play an ongoing role, are candidates for individual appreciation cards. Here are a few suggestions:
- Customers/Clients
- Prospects
- Employees
- Volunteers
- Suppliers
- Vendors
- Donors
What Can be Recognized
Many things can be recognized and all of them have to do with recognizing and expressing gratitude for an individual contribution. Here are a few examples of how Awesome 3D Cards can be used for this:
- "Welcome Aboard"
- "Thinking of You"
- "Thank Yous" for any reason
- Service Anniversaries
- Birthdays
Use Case Characteristics
Whether for customer appreciation or some other form of individual appreciation this use case for Awesome 3D Cards has the following characteristics:
- "One-Off" sending
- Timed to a specific personal event or date