What Marketing Strategies and Innovative Promotional Items Customers Feel are Important in 2023

2023 Marketing Image 1

Photo by Jason Goodman on Unsplash

Customers want their voices to be heard. If they feel that a company is not giving them the attention that they deserve, it will not be a challenge for them to walk away. Their money will go right into the pockets of your competitors, who have been thoughtful enough to open their ears. In today’s fast-paced world, you cannot risk ignoring what people have to say about your business. With so many opportunities for products and services out there, you are just one of many in your industry.

You need to do three things to maintain the loyalty of your customers. The first, of course, is to listen. But going beyond that, you have to learn how to put words into action and excite them with what is to come. Innovative promotional items that are based on market research will help you with your strive toward loyalty at every turn. Find out what your customers are going to expect out of your business in the new year, in terms of how you market.

Customers love seeing success stories and reviews.

The fact of the matter is, customers trust other customers more than they do businesses. In a survey by Havas Media Group, 71% of consumers said that they do not believe brands will deliver on their promises. That is not to say that you cannot earn the trust of those consumers. However, you need to be aware that it takes more than having an intriguing product to make someone commit to purchasing it. Through the use of innovative promotional items, you have the potential to establish authenticity as you engage with your audience. If you are consistently being empathetic to their pain points and portraying your brand’s goals, you will see greater success in your marketing efforts this year.

Every business should be active on social media.

When done right, social media is a highly effective way to interact with your audience. It gives you the chance to both build your visual brand and build your followers’ sense of loyalty. By leveraging social media, you can have several spaces to post photos and videos that are relevant to your business. Communicate with your followers via comments and direct messages. And encourage your audience to provide you with user-generated content. User-generated content is brand-specific content created by customers who champion your products and services. These posts and testimonials can be a great thing to integrate into your innovative promotional items and overall strategy.

Partnering with influencers reaches new audiences.

You might be aware of the massive movement of social media stars on platforms like YouTube and TikTok in the past few years. Today, because of their exposure, many children around the world even say that they want to be an influencer when they grow up. In 2023, you will see more and more businesses investing in influencer marketing. If your product or service is targeted toward Gen Zers, a big social media star would be a great option to partner with. But it isn’t just children who value those with celebrity status. We see many brands having sports stars and actors become the face of their commercials and other innovative promotional items to drive sales. Essentially, there is a lot to gain from partnering with public figures.

Be as clear as possible about your expectations.

Whether you are engaging via your website, email marketing, or direct mail marketing, you need to prompt your customers with calls to action. A call to action (CTA) creates a sense of urgency as it informs a customer what you want them to do. An example of a CTA is “Buy Now!” This makes it obvious that when the button is clicked, the customer will be able to add the product to their cart and make a purchase. You can also use CTAs in your tactile marketing efforts. Send out eye-catching 3D popup cards that announce a limited-time deal, for instance. With this innovative promotional item, you are bound to capture the attention of every consumer right at their mailbox. Buyers value clarity and creativity.
2023 Marketing Image 2

Photo by LinkedIn Sales Navigator on Pexels

A major key to success is an effective SEO strategy.

You want your target audience to be able to find you online. This means getting your information on page one of Google. Search engine optimization (SEO) helps achieve that for your website by bringing you higher up in the rankings. An effective SEO strategy is also a powerful way to reach customers who are searching for particular keywords. If you are not already following best practices, it is in your best interest to invest in this marketing strategy this year. In combination with your innovative promotional items, your SEO-friendly content will help customers become more interested in your business. You will gain better quality traffic and a stronger sense of brand authority.

Customers want to receive VIP treatment.

Brands need to make a good first impression. This could be by sending a welcoming email or a 3D popup card after someone opts for your service. But it doesn’t stop at the initial interaction. Think about the kind of experience are you currently providing your customers, whether they are new or have been involved with you for several years. Hopefully it is the case that you are directly interacting with all of them on a regular basis. That is in your best interest. Find which innovative promotional items are going to be the most meaningful to them so that each experience is valuable. Once again, recognize the importance of personalized communication. Track your unique buyer’s journeys to improve customer satisfaction on an individual level.

Customers want to receive VIP treatment.

Brands need to make a good first impression. This could be by sending a welcoming email or a 3D popup card after someone opts for your service. But it doesn’t stop at the initial interaction. Think about the kind of experience are you currently providing your customers, whether they are new or have been involved with you for several years. Hopefully it is the case that you are directly interacting with all of them on a regular basis. That is in your best interest. Find which innovative promotional items are going to be the most meaningful to them so that each experience is valuable. Once again, recognize the importance of personalized communication. Track your unique buyer’s journeys to improve customer satisfaction on an individual level.

Business leaders should become better listeners.

Communication is key in marketing for any type of business. However, not every business takes the time to really pay attention to what its audience is saying. So, ask yourself… Are you keeping an eye on which innovative promotional items are hitting their mark? By listening to your customers’ needs and likes, you fuel loyalty toward your brand. And you cannot measure the success of your marketing strategies without having goals set around them. Continue to tweak your promotional efforts throughout 2023 so that you stand up to the competition.


Find out how to improve your marketing campaign when you contact Awesome 3D Cards. Our mission is to help businesses deliver messages in unique ways. To achieve this, we combine our values of positive connections and artistry to create the innovative promotional item of 3D popup cards. During an age when customers expect marketing materials to be personalized, this is the ultimate way to reach them. Don’t hesitate to reach out with your interest in customized cards for business initiatives!

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