Does your company send out holiday cards? If so, do you take the time to write out unique messages to each recipient on a card that they are going to remember? Because you should! Now, that doesn’t just mean around Christmastime, although that is a very effective point to increase outreach. There are so many other holidays throughout the year where you can level up your connections with stakeholders. These stakeholders include your employees, customers, and vendors.
The key is to be considerate of which special occasions are the most meaningful to those around you. You might find that Valentine’s Day is a particularly beloved holiday. And that is right around the corner! So, let’s consider how your business can integrate Valentine’s Day into your marketing strategy using 3D holiday cards.
The History of Valentine’s Day
February 14th has marked the longtime holiday of Valentine’s Day. It is known as the holiday of love, with today’s traditions including the giving of candy and stuffed animals. You will find the colors pink and red all over Valentine’s Day sections in your local stores. But there is so much more to the occasion than expressing your affection through gifts.
Valentine’s Day has a rich history. Historians believe that its origins date back to the end of the 5th century, with the Roman festival of Lupercalia. However, this holiday didn’t become a day for romance until several generations later. By the 1500s, we started to see valentines greeting cards arise. Still, they would not be printed commercially in the United States for many years to come, in the mid-1800s. The idea of giving 3D holiday cards for Valentine’s Day would have been unheard of until relatively recently.
Writing Cards for Valentine’s Day
In the 21st century, sending valentines has become commonplace. Young students can be found passing them out during their festive in-class parties. That said, the exchanging of cards isn’t just for youth. Whether your audience is made up of Gen Zers or boomers, receiving a 3D holiday card from your business will delight, impress, and surprise them. That is how you keep your name at the top of their mind.
For every business, it is necessary to let your supporters know that you are thinking about them. With 3D holiday cards, not only do you reap the benefits of a visually interesting popup design, but you also have the space to personalize the card. Of course, you can say “Happy Valentine’s Day!” But you should think outside of the box and touch on something that you know will resonate with the individual recipient.
Celebrating Holidays as a Business
When your employees are happy, they are more committed to their jobs. When they are committed to their jobs, your products and services are deemed more trustworthy. And when you garner that sense of trust, you earn more attention from prospective clients and, inevitably, increase your revenue. All of that to be said, you need to ensure that you are promoting a positive work environment.
Holiday festivities allow your team to improve work relationships. Small celebrations give everyone the chance to take a well-deserved break during busy times of the year. They get to really know one another outside of corporate tasks, and you, as company leadership, make them feel valued. Take the extra step to create memories within your business during Valentine’s Day and beyond—it will make a significant impact.
Ideas for Memorable Valentine’s Day Cards
Everyone special occasion has some kind of imagery tied to it. Thanksgiving, for instance, is known for turkeys, leaves, and warm color palettes. Another example is Christmas, which commercially has Santa Claus with his elves and reindeer. Valentine’s Day is the same way in that certain images conjure up the idea of the holiday. With that in mind, here are three great options for your business’s 3D holiday cards for Valentine’s Day.
Pop Up Heart Card
A heart is arguably the most iconic image of Valentine’s Day. They are representative of love and devotion. But hearts do not necessarily have to point to romance. From a business perspective, hearts can showcase your appreciation for a stakeholder. Andrew Traub of Traub Law Office decided to utilize a popup heart in his 3D cards intended to thank customers for their referrals. The deep red model of the heart stands out against the card’s gold background. To pair with this image, Traub included that customers are “the heart and soul of [their] business.” This is an excellent example of how to show that your company prioritizes client relationships.
3D Flowers Card
Valentine’s Day is the biggest day of the year for sending flowers. Red roses are known to symbolize love, while pink roses communicate a sense of gratitude. Lilies are for promises, and chrysanthemums are for optimism. Essentially, every flower has its meaning—they go far beyond simply being beautiful. You might consider using flowers as the popup addition to your 3D holiday cards for Valentine’s Day. Awesome 3D Cards is capable of bringing any natural element that you can think of to life in paper form. Draw inspiration from our Ready-2-Go flower model before customizing your own design. You will be able to choose from a limitless range of colors and give the piece movement.
Holiday Tree Card
During the holiday season, you want to share how much you care. With a thoughtful card, you can already achieve that. But with the stunning popup image of a tree with wine-red leaves and a couple on a swing, you will go the distance. This was the design chosen by Red Oak Law. The Wisconsin real estate law firm knew that it had to do something special to send love to its clients going into the new year. So, for their 3D holiday card, it made sense to combine their namesake with a more literal interpretation of a relationship that has a symbolic meaning attached. What better way to highlight your ever-growing, positive connection around Valentine’s Day?
Awesome 3D Cards is an Austin-based company that specializes in 3D holiday cards. We are able to ship anywhere in the world, from Texas to New York to Israel to Vietnam. It is important to us that every business has an opportunity to strengthen its relationships. With the creative and affordable direct mail marketing strategy of customized cards, you are on track to achieve those stronger relationships. Send us a message so that we can discuss your 3D holiday card needs. No matter the occasion, we look forward to making your employee, customer, and vendor engagement that much more special!