The Nine Benefits of Using 3D Pop-up Cards in Direct Mail Campaigns

September 29, 2023  by Harlow Russell

In an age where digital advertising is a must in the savvy digital marketer's toolbox, there's still something uniquely disruptive, not to mention personal, about receiving a physical piece of mail, especially when it is personalized, interactive, or has some WOW factor!

Let's face it – the digital space is saturated with ads, be it on Google or your social media platform of choice. From the moment they start searching, consumers are not only flooded with options, but left in a perpetual state of wonder about which ones are authentic.

Direct mail may be the answer for companies looking to stand out amongst all the digital noise and reach their customers on a more personal level. 

Woman opening mail

In fact, that’s exactly why direct mail is making a comeback. If you're looking for a way to make a significant impact on your potential customers, three dimensional mailers are just the kind of WOW you need.

Pop up direct mail cards are unique, memorable, and can help your company stand out in a sea of competition when coupled with digital advertising campaigns.

Explore the game-changing benefits of using 3D pop-up cards in tandem with direct mail campaigns to nurture leads through the sales funnel.

1. Increase Awareness With Something Different

In the usual stack of mail – think bills, brochures, and boring postcards – a 3D pop-up card is an immediate differentiator. When the recipient opens the envelope, and a three-dimensional mailer springs to life, it's hard not to be impressed by the quality and sentiment. 3D pop-up cards show you took the time to invest in them with a tangible experience versus just bombarding them with targeted ads online. Your brand is now top of mind and may even increase your chances of them engaging with you through your digital efforts. This multi-platform engagement often leads to better brand loyalty and customer lifetime value. 

2. Increase Brand Recall With Something That Sticks

How often do you remember the specifics of your typical direct mail piece? Likely very little. If you've ever received interactive direct mail, chances are it was not only memorable, but you may even have shared it with a friend or opted to keep it instead of throwing it away! That's the "endowment effect" – people value things more highly simply because they can touch them. Elevate your mailings from just another piece of "junk mail" to a powerful marketing tool that boosts your brand for years to come. 

Board Member with card

3. Amplify Your Campaign's Reach While Creating Fans

Everyone loves to give a good recommendation, and 3D pop-up cards are great conversation starters. People love to share the latest trends in the office, at home, or during social gatherings, especially in their social media circles. Encourage your customers to share their cards on social media because every person who sees and talks about your 3D card is a potential customer. This amplifies your campaign's reach and equates to free advertising and authentic social proof from your customers – no amount of digital ad spend can give you that. 

4. Dual Touch Points Increase Conversion Rate

We've already mentioned how 3D pop-up cards showcase the value of your effort and investment in a potential customer. This leads to increased trust and rapport. Coupled with your digital marketing efforts, 3D pop-up cards can be a simple way to seal the deal. If a user visited your website or social channel but didn't convert, surprise them with a card. It reinforces how much you care. This creates a dual touchpoint that can drive the user back to the conversion funnel.

5. Customize Your 3D Mail With Flexible Design Options

The beauty of 3D pop-up cards is that they can be designed for any occasion, and our design process is cost-effective. Whether for the holidays, a new product launch, or a simple 'thank you,' we can work with you to create a design that is all your own. Already have a campaign in motion? We can leverage your existing creative to get some extra mileage out of established campaigns you're running in tandem. Either way, we're here to help get your creative juices flowing. 

6. Increase Engagement

Interactive direct mail, like 3D pop-up cards, encourage recipients to engage with the content for longer. They might play with the card, study its intricate designs, or visit your website to learn more about you. This lengthens their engagement with your brand and increases the chances of your message reaching them. Boost online traffic with a simple QR code that links to landing pages, social profiles, or limited-time offers. Links and QR codes seamlessly integrate the physical and digital to create a cohesive brand experience.

Man looking at mail

7. Connect Digital and Traditional Marketing Efforts

In the digital world, you are at the mercy of your campaign's effectiveness, which may or may not resonate with your prospective buyer. Scientific studies suggest that tactile experiences can enhance memory recall. By incorporating 3D pop-up cards with digital ads or landing pages, brands can ensure higher recall. Imagine a user seeing your online ad and receiving a related 3D card in the mail. The combination is bound to create a lasting impression. 

8. Higher Response Rates

Pop up direct mail generally have a higher response rate than traditional mail campaigns, whether it's a postcard, flier, or personalized letter. The novelty and engagement potential of 3D cards make recipients more likely to do what you want them to, whether that’s visiting your website, scheduling a demo, attending an event, or making a purchase.

9. Cost-Effective Way To Increase ROI

While 3D pop-up cards may seem like the flashy celebrities of the print world with their higher upfront costs, trust us, they're worth it in the long run. 3D pop-up cards have a knack for grabbing attention, sticking in people's minds, and making them respond like they just won the lottery. So, while you might have to take a chance to try something new initially, the return on investment is worth the leap.

Maill slot

The Joy and Surprise of Physical Mail

Incorporating 3D pop-up cards into your direct mail campaigns is more than just a trendy choice; it's a synergy that can elevate your brand's engagement, recall, and overall campaign effectiveness. In a world full of digital noise, 3D pop-up cards bring back the joy and surprise of mail, making your brand be remembered. If you're looking for a way to stand out, consider 3D pop-up cards – a game-changer in direct mail.

Start your free quote today! Schedule a call with a 3D card design specialist.


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