Photo by Pien Muller on Unsplash
Austin, Texas is lovingly coined “The Live Music Capital of the World.” When artists are searching for a space to include in their Austin tour, they have a variety of options to choose from. The city is home to the Austin City Limits (ACL) Live Theater, Germania Insurance Amphitheater, the Long Center for the Performing Arts, the KMFA Classical 89.5 event space, and the new Moody Center. Even Zilker Park is known for Blues on the Green, the free summertime concert series for families. The list goes on and on with countless other iconic venues throughout the city, both indoors and outdoors. And the genres of music that Austin hosts know no bounds. From country to indie rock to classical, anyone is welcome.
When you decide to host a concert, there is so much more that goes into the process than just picking the music. It’s about making the entire experience perfect for the audience. We bring you the steps to producing the best concert, as well as memorable and musical personalized pop up card themes.
Determine what venue will host your concert.
The key to hosting an excellent concert is knowing your audience. What is it that they expect out of your brand and type of music? This will help guide you to pick the right venue. It should be a space where similar concerts have been performed. After all, a symphony orchestra is going to have many different expectations than a rock band. Your venue’s size is going to be dependent on your popularity, as well. Keep in mind that, should you sell out of your initial venue, you can always look into expanding to another one.
Another thing to consider when picking a venue is what the seating is like. Check if there is sit-down availability. If there is, will the attendees who are sitting down have an optimized experience? The same will go for those in accessible seating areas. Make sure that each one of your fans is able to have an amazing time from the moment they park to the moment they leave.
Have an experienced team plan the logistics.
Planning an event takes a lot of time and effort in order for it to be successful. That’s why you should hand off tasks to professional planners that specialize in concerts. Doing so will cut out excessive workloads on your part so that you are free to do things that you know how to do. That is, entertaining your fans.
Determine whether your concert is going to be a for-profit event. If its purpose isn’t to generate revenue, then you will simply have to worry about staying within budget. But you, yourself, won’t even have to stress about the budget. Your expert concert planners will be keeping track of any investors and crowd-funding. They will price your tickets accordingly.
Promote your concert to your audience.
We live in an age that is full of digital noise. So much of our lives are entwined with what’s happening online. Artists are found on social media, maintaining a presence to engage with their audience. You can even find out about concerts coming up in the area when they are integrated with Spotify. There are online advertisement opportunities across a variety of channels. And, of course, you are able to send out email blasts with the most recent updates from your business. From a concert standpoint, companies like Ticketmaster and SeatGeek have you covered. They allow users to easily buy and sell tickets online for any kind of event.
But if you want to break out of that digital noise, it’s entirely possible. You can go the direct mail marketing route. Use personalized pop up cards to promote your concerts to dedicated fans. Otherwise, you can host live meet-ups at public establishments. Consider investing in 3D cards to get the job done for publicizing these events, as well.
Say thanks to those who made your concert a success.
A lot of people are going to be backing you for your concert. Beyond your attendees, this includes your stagehands and vendors. Take the time to share your gratitude with them for being part of the experience. You wouldn’t be able to do it without them! Build and maintain these relationships so that you can partner again in the future.
Before or after your concert, you may be interested in holding a meet-and-greet with VIP fans. During this time, you will get to connect with them on an individual level. Tell them that you hoped they enjoyed the concert, take a photo with them, and provide them with a live signature. You can even give them a personalized pop up card so that they have something even more special to take away from the experience.
Personalized Pop Up Cards in Music Themes
You might be surprised to learn that there are over 1,500 musical instruments in the world. This means that when you are coming up with your music-themed 3D card in Austin, the possibilities are truly limitless. Plus, you can make them incredibly realistic and detailed. Here are four instruments that you could incorporate into a custom 3D pop up card.
3D Violin Model
Highlight the elegance of your concert with a pop up violin. This design is excellent for any classical artist. It symbolizes peace and harmony, and is often linked to themes of family. An example of when a violin-themed card could be used is by an orchestra. During the summer, our city has the Austin Symphony Orchestra’s Hartman Foundation concerts in the park. It features rotations of a brass quintet, wind ensemble, and string quartet. A personalized pop up card announcement or set list program would make a fantastic addition to such a setting.
Pop Up Grand Piano
No matter what kind of piano you play, the vision is the same… To create inspiration through music. Upon receiving a 3D grand piano, any recipient will be able to resonate with the graceful spirit of the instrument. On top of the piano pop up is a golden staff with music notes. It gives some stylish color to the black, white, and gray palette of the piece. If you are a piano teacher or professional pianist, consider using this custom 3D pop up card to promote the upcoming concert of your students or yourself.
Acoustic Guitar Design
It’s no surprise that Texas is all about its country music. But the city of Austin, in particular, has cemented its place in country music history. You can highlight the contributions of the great Willie Nelson, who was born in Abbott but has been enjoying life in Austin since the 1970s. In this personalized pop up card, Nelson’s guitar is displayed both in his arms on the cover and as a 3D version on the inside. The pop up appears to have a beautiful wooden finish. Country artists can also enjoy a handmade representation of their own acoustic guitar.
3D Electric Guitar
Texas was once home to the legendary guitarist Stevie Ray Vaughan. Much like Willie Nelson, Vaughan arrived in Austin in the ‘70s. He became known as one of the most influential blues musicians. Rock out with the members of your concert’s audience with an electric guitar pop up card that pays homage to Vaughan himself. The cover of this custom 3D pop up card features his statue that can be found by Auditorium Shores, his guitar in hand. Across the pop up are those red and orange hues that his guitar is known for.
Are you ready to kick off your concert marketing efforts? With the help of Awesome 3D Cards, you can drastically improve your direct mail campaign. We focus on delivering meaningful messages to business and non-profit stakeholders, no matter where they are in their journey. Serve your event attendees with positivity in the long term. Our team has partnered with musicians to take their promotional activities, and we will be excited to also work with you as you foster your fan relationships. Contact us today to learn more about the personalized pop up card options that we offer.