New Year, New Goals: CRM Resolutions and Personalized Holiday Cards for 2023

November 1, 2022  by Harlow Russell

New Years Image

Photo by cottonbro on Pexels

January 1st is cause for celebration. It signifies the next chapter in our lives as we push into the new year. For businesses across any industry, it’s a time to note where you stand and where your company is going. Is there anything that you had hoped to achieve by now that you didn’t? What can you do differently for your customer relationship management?

New Year’s resolutions are a tradition that was created to encourage us to make the changes that will better fulfill us. To increase your success in 2023, consider what actionable resolutions you are going to commit to. Discover how your business can swoop into the new year with an impressive bang, particularly when it comes to improving customer relations.

Set Realistic Goals for Your Business

When you set goals, you and your team have a clear focus. You will be able to measure your success, stay competitive, and have more cohesion. This urges everyone, regardless of position, to be more motivated in day-to-day tasks and make better decisions. Check out some of the resolutions that you can set in the new year where you can utilize personalized holiday cards.

Give Back to the Community

Your company should be community-minded. This gives you an edge over your competitors. It improves your overall reputation while simultaneously making a difference in your local area. For example, you could offer more philanthropic donations to charities based in your city. Sponsor a food and clothing drive for the needy, or start up a race that supports a health organization. You could even have members of your team be a mentor for high school students interested in your field. Consumers are sure to be impressed by the time your business has taken to give back.

Interested in hosting your own event for the community? Don’t just announce it online—go with direct mail. This way, your neighbors will definitely notice your heartfelt message and mission. If your event will be in December, personalized holiday cards are a great way to go about this. Within them, you can either handwrite your goals or have them embedded into the card itself.

Improve Your Communication Skills

Keep up with both your online and physical presence. There is a lot that goes into making sure that the community sees and remembers you. From an online standpoint, this means being active on social media and keeping your website up to date. Going into 2023, consumers don’t want to be faced with “recent” content that is actually from several months ago. On the other hand, with your physical presence, the team behind your business should be seen at events. Participate in local fairs or festivals. See where you can get a booth to discuss your services. You can let your audience know that you will be here by sending out personalized holiday cards.

When you are thinking about how to enhance your communication skills, understand that it isn’t just about your customers. Employees need to also feel as though the leadership team values their thoughts and opinions. Make sure that everyone on your team is being responsive.

New Years Image 2

Photo by Surface on Unsplash

Join a Networking Group

There may be times in the future when you can benefit from having relationships with other local businesses. By becoming a member of a networking group, you can find out which businesses best tie in with your own. You will be able to provide a better customer experience when you can expertly cross-reference clients to fit their needs. As you improve your communication skills, you will know what these needs are.

Not only do you get to take part in collaborative working with people that you trust, but you also get to expand your own knowledge. Another business owner may have some expert advice on reliable suppliers, for example. Having a shared knowledge base increases your chance of success. With an expanded network, you get the opportunity to refine your old ideas and spark new ones. Take care to maintain these relationships by sending personalized holiday cards. This will keep your business at the forefront of other business owners’ minds.

Host a Corporate Party for Your Customers and Employees

Draw attention to your business by inviting customers and employees to enjoy some time out of the office together. Let them know that your company is so much more than just a company. You can put together a fun, festive event for the holidays. Know that you certainly aren’t limited to engaging during the holidays, though. 2023 should be your time to invest in year-round relationship-building. Touch base at various milestone points to keep people talking about you in a positive way.

By the way, corporate parties don’t only happen during the Christmas end-of-year season. A start-of-the-year “kick-off” party is wonderfully effective. Plus, your clients may be more likely to be available to attend in January.

But if you are committed to the idea of a holiday event, there is a lot of good that can come out of it. While company culture should be a priority, you can also center the event on a good cause outside of your business. When you announce your holiday party, make sure that you do so in a way that is just as wonderful as the party itself. That can be through personalized holiday cards. They are the perfect handmade addition and, with the inclusion of a 3D popup on the inside, definitely stand out from other mail pieces.

Festive Ideas for Personalized Holiday Cards

Businesses should actively engage with customers throughout the year. This way, they continue to generate positive feelings around their brand. But when it comes to the holidays, there is an excess amount of joy to be spread. Capture that as you start to develop your improved direct mail marketing strategy. Here are four things that you should consider in the creation of your personalized holiday cards.

Incorporate Seasonal Colors

The Christmas season is known for several color palettes. First is the traditional red, green, and white. Second is the more elegant silver and gold. Another is blue in combination with earthy tones, gray, or gold. Using any of these color palettes in your personalized holiday cards will make them eye-pleasing and theme-oriented. It will be clear to the recipient what time of year these cards are meant for.

Showcase Holiday Imagery

Despite Christmas being founded as a religious holiday, it has transformed into one that is largely consumerist. This happened many generations ago when it first moved from the streets to the home. So, although you can certainly use beautiful imagery of churches and crosses, it is also appropriate to use a holiday icon like Santa Claus. This will even allow you to relate to a wider variety of people. Consider whether you want your personalized holiday cards to invoke childlike wonder or elegant sophistication.

Write a Heartfelt Message

If you want to display your personality, you can do so through a handwritten note on the interior of your personalized holiday cards. Even if everyone is receiving the same card, it should make the recipient feel as though they are being pointed out. This allows them to believe that they are special. When they believe that they are special, they are more likely to remain loyal to your business in the long term.

Use 3D Holiday Cards

Holiday cards allow businesses to express gratitude in a visually appealing way. And 3D holiday cards absolutely take things up a notch. In the 2022 holiday season and beyond, you want to stay top-of-mind and be unique. One 3D model that you may go with is a holiday tree, similar to the design made for the Whole Planet Foundation. This card utilizes red, white, light blue, and creme colors while boasting “Happy Holidays” and “Happy New Year” on the popup design.

The guiding values of Awesome 3D Cards consist of building positive emotional connections between customers and sellers, and bringing delight through creativity. Essentially, it’s all about achieving a genuine feeling of being valued. This is something that every consumer not only wants but expects. If you are hoping to retain your clients and employees in 2023, make sure to carve out space in your marketing budget for shows of appreciation. It will give you the edge that you need. Take a look at our seasonal themes to gain further inspiration for your personalized holiday card design.

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