Direct mail marketing is a strategy that engages with your customers offline. It gives you an extra layer of interaction that many of your competitors may be neglecting. Customers and prospects appreciate that extra effort. They recognize when you take the time to send a unique and personalized direct mail piece. It’s something that they will remember about your brand, and it will be a good influencer for their decision-making process. Even in a largely digital world, direct mail has a high authority when compared to other strategies.
If you want to gain additional leads and the revenue that comes with it, direct mail will be the perfect addition to your marketing campaign. You simply have to know how to harness it properly. With custom 3D pop up cards, your organization is more than capable of gaining the interest and trust you need to make a sale. The surprise inside of these three-dimensional wonders is unforgettable. Considering that making your brand memorable to Texas customers is the key to your success, let’s think about how your organization can benefit from the use of 3D cards in Texas marketing strategies.
Set Your Marketing Goals and Objectives
The first step to any successful Texas regional marketing campaign is knowing what you want to get out of it. When you create SMART goals, you are on the right track to making them a reality. SMART goals are specific, measurable, achievable, relevant, and time-bound. Whether you are implementing marketing strategies for fundraising events or deciding what the best real estate agent gifts for clients are, you need to have a strong sense of what you want to accomplish. Here are some general goals that every organization should implement:
- Boost brand awareness in specific Texas cities, counties, or neighborhoods
- Generate high-quality leads to grow your Texas market share
- Increase brand engagement with Texas-based clients
- Retain the acquired customers to keep your Texas presence strong
Identify Who and Where Your Audience Is
If your organization is already established, kick off this leg of your marketing campaign by recognizing who your current customers are. Figure out if they have any shared traits that could guide your strategies. What are their interests, behaviors, and demographics? Knowing more about your target audience will give you a better chance of reaching them, on top of making the tone and content of your messaging more consistent. When you create 3D cards with Texas themes, your audience is more likely to resonate with them if they are based there. With that in mind, you already have a good idea about what kind of symbols are going to strike them the most. (And we have a wide selection of exciting Texas themes ready to go!)
Plan and Budget Your Texas Marketing Strategy
Every organization, regardless of size, needs to be aware of its operational costs and sales funnel. You can’t go about executing your marketing campaign without figuring out how much you are willing to spend for the initiative. This will be based on current and past trends that your niche industry and individual Texas business have experienced. Marketing budgeting is important on account of how it provides a clear sense of direction for your efforts. A best practice is the 70-20-10 rule. This says that you should use 70% of your budget for strategies that have already been proven to work, 20% for new strategies for growth, and 10% for a strategy that is experimental.
Start Promoting Your Organization
It’s time to start creating materials that your audience will enjoy. Of course, you can—and should—go the digital marketing route to get your organization’s name out there as much as possible. But direct mail marketing is also very powerful and can be used for a variety of occasions throughout the year. Examples include pre-sale outreach, customer appreciation, birthdays, holidays, and company events. By sending personalized 3D cards in Texas areas, you reach the customers on your targeted Texas mailing list offline. They will be excited to receive a card in the mail, and even more so when they realize that your business has taken the time to design a delightfully engaging “gift” that is so fun to interact with. If you leave them a meaningful note inside, it can take the card up yet another notch. Furthermore, people are much more likely to share a mailed 3D card they received with a friend or colleague than they would share a boring email or online ad.
Examples of 3D Cards in Texas
Running a business in Texas, you are sure to have experienced many iconic representations of the state. There are entire gift shops devoted to Texan images and sayings. Ever heard of “Don’t mess with Texas” or “Everything’s bigger in Texas”? Your organization can easily integrate what makes the unique state so great in your marketing efforts. Here are three theme options for 3D cards in Texas that may inspire you.
Texas Bluebonnets
Bluebonnets have been the Texas state flower since 1901. You can see them as you are driving along highways or going on picnics in the spring. Parents even take their children out, dressed up in their fanciest attire, for photos once the bluebonnets have bloomed. In our custom 3D pop up card version, we show off the vibrant beauty of the flowers. This design clusters the bluebonnets together so that the recipient has a sense of nostalgia, remembering a time when they also sat in a field surrounded by them. This card design is perfect for any occasion and any business type.
Oil Pumpjacks
Texas accounts for 22% of the U.S.’s crude oil production, making it the leader in the nation. Every day, the state is producing millions of barrels of oil. Of course, this means that oil is a big deal here, and what better way to express that than through a large size card? We represent this aspect of life in Texas through a detailed 3D oil pumpjack. The card features high-quality glistening layers of paper to bring the pump to life. This is a great choice for those wanting to thank workers in the industrial sector, or perhaps an investment company seeking relationships in oil and mineral rights.
Acoustic Guitar
Everyone is well aware that the South is known for music, and especially its country music. Willie Nelson is one of the greats, having learned to play the guitar at ten years old and making a name for himself for decades to come. This 3D card in Texas glory honors the contributions Nelson has made to the state’s music scene. Its pop-up design is an acoustic guitar with a beautiful wooden finish to look just like the real version owned by Willie himself. A guitar card is a perfect tool for any music venue event, but also for any music-lover customer.
The team at Awesome 3D Cards knows what makes Texas special because we are based in the Lone Star State. There are dozens of other iconic symbols we can work with. It just comes down to what you would like to see. If you are interested in setting up a consultation to design 3D cards in Texas, send us a message today! For organizations that are located in our capital city, take a look at our Ready-2-Go Austin-themed cards which we can also have customized.