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Card Details
Model Type: Architecture, Brand
Size: Medium (M)
Dimensions: 6in x 6in (15cm x 15cm) Folded
Suggested Uses
Announcement, Appreciation, Gratitude, Event, Invitation
Industry
Food & Beverage
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About This 3D Pop-Up Card
When BJ's Restaurants invited its Top Performers Club to The Breakers Palm Beach, the announcement arrived as something worth keeping — a sculptural 3D pop up card that rises into a full architectural model of one of America's most iconic resort hotels.
This is what a corporate event invitation looks like when the format matches the occasion.
The card was commissioned for BJ's Restaurants' 2026 Top Performers Club recognition trip, held at The Breakers Palm Beach — a century-old Italian Renaissance landmark on Florida's Atlantic coast. The result is a corporate event invitation card that does something a printed letter or digital calendar invite cannot: it delivers the destination before the guest ever arrives.
What the Card Looks Like
The closed card arrives in a clean cream finish — minimal and understated, offering no preview of what's inside. That restraint is intentional. The moment of opening is the moment that matters.
The front carries the BJ's Top Performers Club logo, Palm Beach 2026 branding, and a stylized palm tree, printed in navy, red, and green against the cream stock. It reads immediately as a premium corporate communication — branded, purposeful, and event-specific.
The 3D Model: The Breakers, in Your Hands
Open the card and The Breakers rises from the base.
The pop up sculpture captures the hotel's full symmetrical facade — twin belltowers flying an American flag and a diamond-patterned pennant, arched colonnades across the ground level, rows of windows ascending multiple stories, and the layered depth of the building's wings extending to either side. Every major architectural element is present: the entrance portico, the courtyard setbacks, the classical proportions that make The Breakers instantly recognizable.
The structure is hand-assembled in layers of cream and warm brown paper stock that read as stucco and wood detail. The effect is not a flat graphic of a building — it is a miniature version of the property, rendered in three dimensions, rising from a painted aerial scene.
The Watercolor Base: A View from Above
Beneath the pop up model, the card base is printed with a custom watercolor aerial illustration of The Breakers and its surroundings. Palm trees, manicured grounds, and the Atlantic Ocean extend in both directions. Sailboats dot the water. The illustration gives the model a sense of place — context that makes the hotel feel not just architectural but geographical.
This combination of a dimensional sculptural model over a painted coastal scene is what makes this card visually distinct from any other corporate event mailer. The watercolor fills the space around the building with color and life, making the overall piece feel more like a commissioned art print than a marketing communication.
The Interior Message
The left panel carries the invitation text — a message from BJ's Restaurants welcoming Top Performers Club members to Palm Beach and setting expectations for the trip. The message closes with "Paradise is calling and we're thrilled to welcome you soon at The Breakers." The right panel features The Breakers' own logo alongside the aerial watercolor and the 3D model, reinforcing the co-branded nature of the piece.
The interior layout leaves room on the left panel for fully custom messaging — a natural space for personalizing the card to individual recipients, adding names, travel details, or specific event agendas.
Who Uses a Card Like This
Corporate incentive and recognition programs are the primary fit. Companies that reward top salespeople, high-performing teams, or long-tenured employees with destination trips need an announcement that matches the weight of the recognition. A 3D pop up card of the event venue makes the invitation itself part of the experience — and gives recipients something to display before the trip even begins.
Event planners and hospitality sales teams at luxury hotel properties use cards like this to support group sales efforts. Sending a prospect a miniature version of the venue they're considering for a conference, gala, or retreat is a more persuasive sell than a PDF brochure.
Executive recognition and board-level communications benefit from the format as well. When the audience is C-suite or board-level, the physical quality of every communication signals the seriousness of the relationship. A hand-assembled sculptural card carries that signal in a way that no email or printed flyer can.
Travel agencies and luxury travel advisors use destination cards to move prospects from interest to commitment. Handing a client a pop up card of the hotel they're considering converts an abstract itinerary into something they can hold.
Why This Card Works as a Marketing Tool
A corporate event card that opens into a 3D model of the destination does several things a standard invitation cannot.
It creates anticipation before the event. Recipients keep it on their desks. Colleagues ask about it. The sender's brand stays in view for weeks before the trip begins.
It photographs well and gets shared — on desks, in team meetings, and occasionally on social media — extending the reach of the original send without additional spend.
And it functions as a keepsake after the event. Guests who attended The Breakers trip in 2026 are likely to hold onto a card this specific and this well-crafted for years. Every time they see it, they remember the trip — and the company that sent it.
That is a marketing outcome no standard event invite delivers.
Frequently Asked Questions
A 3D pop up card of the event venue serves as the formal invitation for a corporate incentive or recognition trip. It delivers the destination as a physical, sculptural experience — giving recipients something to display and share before the trip begins. Companies like BJ's Restaurants use these cards to make the announcement itself part of the reward.
Yes. Hospitality sales teams at luxury hotels commission 3D pop up cards of their property to send to meeting planners, corporate event buyers, and travel buyers considering the venue for a group booking. A sculptural card of the hotel is a more memorable sales tool than a digital brochure or a standard direct mail piece.
Corporate incentive program managers, luxury hotel group sales teams, travel agencies, executive recognition programs, and high-end event planners all use destination 3D pop up cards. The format works wherever the destination itself is part of the value proposi